I was talking to one of my successful Badger friends over the weekend and he started talking about personal brands. "Personal brand, what's that?" I said.
He said in part it's what people say about you and what you say about yourself on the internet - take a look at the one below for the friend in question.
http://www.wordle.net/show/wrdl/1475282/na
That's odd, I thought. How do I control what people say about me when I'm a mere Badger?
So I thought. Then I thought a bit more. And more again. And then I got it.
I have to be clear and consistent with what I do. And my brand isn't just me, it's Mrs Badger too and our badger children. Hmmm, more on branding tomorrow when I think about what my personal brand actually is.
No comments:
Post a Comment